The Metaxication start-up company was hired to research development opportunities in Lefkada. We evaluated potential places representative of the 1st and 3rd sector economy. It seems evident that the last decades the 1st sector has retreated giving way to the tourism industry. Why are key places from 1st sector no longer vital elements for the local and international communities? Our company’s intention is to understand the reasons why this happened and investigate possible ways of reactivation. We assume that there is use value in the area that is latent and we want to bring it to the surface. To reach this goal, we employed a mixed methodology of meetings with the locals and tourists, exploratory and observative drives, and public space interventions. We met with permanent residents diverse in age, gender, ethnicity, income and profession, to collect data about the area’s past and see also what connotations people attribute to this place today. We triggered discussions around several thematics, such as value, ruins, capital, community building, documentation and memory. What economic conditions resulted in the ruinous state of the buildings. How a place is valorized in relation to memory. What is a monument. Is value as a symbol contradictory to value as an experience ? How can residents, temporary or permanent, can be manipulated for the sake of our objectives? How can collected documents become merits of Metaxication Inc.’s capital ?
These topics will be addressed in more detail in our travel diary/scrapbook/Zine bringing together our investigations of ruinous landscapes of capital, memory and monuments, value and valorization, and subsumed documents.
Another expected outcome will be either one or more proposals of future development scenarios in the form of a business plan or [and] a ‘revitalising’ happening. The documentation of the process will be available for an exhibition.