April 1, 2017 Identity Issues with Communitism
Contemporary societies undergo several processes of separation, a deterritorialization of communal affiliations that call forth identity-building, invention of heritage through nostalgia, and ideals of uniqueness and authenticity. This is often undertaken through “touristification” of place, as a means to creating a marketable identity, entice consumption of the exotic and in turn create a new self-identity ideal for distribution through social media. Metaxication, Inc. went back in business in our neighbourhood of origin: Metaxourgeio. This time we developed a strategy around the notion of Authentic-tourism, our mission? to create, under the theoretical scope of ‘subsumption’ of course, an edgy and commodifiable identity for the neighbourhood, leaving behind the traditional era of identity, embarking on a new beginning toward 2020 and beyond.